Metric monitoring
IdeaDashboard Watchdog
Monitors dashboards and key metrics for meaningful changes, then explains what may have shifted and where to look next.
Open bench notePlayground
Small things for bigger questions.
I like building small things to understand bigger ideas.
Some of these are useful tools. Some are prototypes. Some are half-finished experiments that taught me enough before they needed to become anything more.
Most started with the same question: why are we still doing this manually?
I don’t really think of these as products. They’re experiments in removing friction.
Playground experiments
Problem area
Status
Showing 24 of 24 experiments.
Make better decisions
Small systems for turning noisy evidence, assumptions and results into something a team can actually use.
Performance analysis
In progressMarketing Performance Agent
Reviews Meta, Google Ads, GA4 and Search Console performance to surface anomalies, trends and possible causes.
Open bench notePaid social
PrototypeMeta Performance Analyser
Analyses Meta campaign performance, highlights creative or audience shifts, and suggests where to investigate next.
Open bench notePaid search
PrototypeGoogle Ads Analyser
Reviews search campaign performance and identifies opportunities across spend, conversion rate, query intent and campaign structure.
Open bench noteExperimentation
IdeaExperiment Tracker
Tracks hypotheses, ICE/RICE/BRICE scores, outcomes and learnings so experiments create reusable knowledge.
Open bench noteDecision systems
IdeaDecision Journal
Captures what was decided, why, what assumptions mattered and what would change the decision later.
Open bench noteRemove repetitive work
Tools for the boring-but-important setup work that tends to end up in spreadsheets, screenshots or someone’s memory.
Website migration
PrototypeRedirect Migration Tool
Compares old and new sitemaps, maps equivalent URLs and produces an implementation-ready redirect plan.
Open bench notePerformance tooling
LiveImage Compression Studio
Compresses and optimises images for faster websites, better performance and lower bandwidth usage.
Open bench noteAd production
PrototypeHTML5 Ad Builder
Helps build compliant HTML5 display ads faster, reducing manual production time and dependency on specialist tools.
Open bench noteLifecycle QA
LiveEvent Spoofer for MoEngage
Allows marketing teams to manually trigger MoEngage events and test customer journeys without engineering support.
Open bench noteCampaign tracking
IdeaUTM Generator
Creates consistent campaign naming and UTM structures based on agreed conventions.
Open bench noteLaunch planning
IdeaCampaign Builder
Turns a campaign brief into landing page requirements, UTMs, tracking notes and launch documentation.
Open bench noteImprove customer experiences
Experiments that help teams see what customers, clients, search engines and AI systems are actually experiencing.
Search intelligence
In progressCurious Badger
Website intelligence tool for SEO, AEO, GEO, technical audits, content gaps and AI search readiness.
Open bench noteClient experience
PrototypePenguino
Client onboarding and transparency system showing tasks, project progress, performance and next actions in one place.
Open bench notePartner experience
IdeaAffiliate Widget Builder
Creates embeddable widgets affiliates can add to their websites, keeping products, pricing, promotions and messaging consistent.
Open bench noteQuality assurance
IdeaWebsite QA Agent
Checks broken links, image sizes, metadata, schema, tracking, accessibility and performance before or after launch.
Open bench noteAI discoverability
IdeaAI Readiness Scanner
Reviews a website for structured data, semantic content, internal linking, citations and AI discoverability.
Open bench noteContent strategy
IdeaContent Gap Finder
Looks across competitors, Search Console, Reddit and AI search results to identify useful content opportunities.
Open bench noteHelp teams move faster
Practical helpers for creating context, sharper briefs and fewer meetings that should have been a document.
Meeting prep
IdeaMeeting Context Builder
Creates meeting context packs with purpose, background, decisions required, key documents and expected outcomes.
Open bench notePrioritisation
IdeaPriority Engine
Uses ICE, RICE or BRICE-style scoring to help teams compare work more clearly and reduce opinion-led prioritisation.
Open bench noteBrief writing
IdeaAI Brief Writer
Turns meeting notes, Looms, rough ideas or transcripts into creative briefs, product notes or Jira-ready tickets.
Open bench noteTeam signals
IdeaTeam Health Monitor
A lightweight pulse for clarity, confidence, focus and blockers rather than generic engagement.
Open bench noteCommercial ops
IdeaProposal Builder
Turns discovery notes into simple proposal drafts, scopes and next-step documents.
Open bench noteChange monitoring
IdeaAI Change Log
Monitors websites, product pages or competitors and summarises meaningful changes over time.
Open bench noteUsually starts small.
Most of these started with a small irritation.
A repeated task, a vague question, or a tool that nearly did what I wanted but not quite.
I tend to learn by making the thing smaller, rougher and more useful.