Working notes

Notebook

A notebook of observations, experiments and evolving ideas about building better products, teams and organisations. Some of these thoughts are finished. Some are still moving around. That’s sort of the point.

10 thoughts

Note · Systems & automation

Don't automate bad processes

Automation can make work faster, but it can also make bad work happen faster. Before automating anything, ask whether the process should exist at all.

  • automation
  • AI
  • process
  • systems
  • productivity
Strong conviction
Originally: January 2025Updated: June 2026

Note · Technology & AI

AI removes friction, not thinking

AI is useful when it removes the repetitive work that slows people down. It becomes dangerous when we expect it to replace context, judgement and human understanding.

  • AI
  • automation
  • work
  • decision-making
  • leadership
Current thinking
Originally: August 2024Updated: June 2026

Note · Data & decisions

The best metrics answer today's question and reveal tomorrow's

Metrics should answer the question they were chosen to answer, but they should also create the next layer of investigation. The best metrics reduce uncertainty without pretending the work is finished.

  • metrics
  • analytics
  • growth
  • decision-making
  • reporting
Current thinking
Originally: April 2024Updated: June 2026

Essay · Data & decisions

Every dashboard eventually becomes wallpaper

Dashboards are useful, but only if they keep helping a business ask better questions. Once they stop shaping decisions, they slowly become part of the furniture.

  • dashboards
  • data
  • decision-making
  • reporting
  • marketing
Current thinking
Originally: March 2024Updated: June 2026

Seed · Systems & automation

Good systems survive bad days

A system that only works when everyone is calm, focused and fully staffed is not a good system. Good systems are designed for busy Mondays and tired humans.

  • systems
  • operations
  • process
  • leadership
  • resilience
Current thinking
Originally: February 2024Updated: June 2026

Note · Work & life

Progress is easier to see in the rear-view mirror

Small improvements rarely feel significant while they are happening. This is why teams need moments of reflection, not just goals and next actions.

  • progress
  • leadership
  • reflection
  • teams
  • motivation
Current thinking
Originally: December 2023Updated: June 2026

Essay · Systems & automation

Naming things is organisational design

Naming conventions are not just an engineering detail. They create shared language across the business, and shared language is what allows teams to move quickly without constantly translating each other.

  • naming conventions
  • analytics
  • UTMs
  • systems
  • automation
Strong conviction
Originally: November 2023Updated: June 2026

Seed · Building things

Simplicity is designed

Simple experiences rarely happen by accident. They are the result of hard choices, careful editing and a deep understanding of the person using the thing.

  • design
  • UX
  • simplicity
  • products
  • human behaviour
Strong conviction
Originally: September 2023Updated: June 2026

Note · Human behaviour

Meetings start before everyone walks into the room

Good meetings are not created by having the right people in the room. They are created by preparation, attention and a shared understanding of what needs to be decided.

  • meetings
  • leadership
  • focus
  • preparation
  • work
Current thinking
Originally: July 2023Updated: June 2026

Seed · Human behaviour

The quality of your questions determines the quality of your answers

Curiosity is not just a nice personality trait. In teams, products and growth work, the quality of the question usually determines the quality of the answer.

  • curiosity
  • testing
  • experimentation
  • growth
  • leadership
Strong conviction
Originally: May 2023Updated: June 2026